Discover your top brand equity indicators for free in seconds

Get your brand equity insights instantly and completely free.

Powered by BrandZ, BrandSnapshot ...

Kantar BrandZ Most Valuable Global Brands 2023

In every market, in every region, branded businesses continue to chart their course through ...

The top 10 trends for your 2024 marketing strategy

Kantar’s Marketing Trends 2024 showcases the power of Kantar. It combines insights ...

What a culinary adventure. A menu of delicious insights.

Welcome to Kantar's Finding the future series, your guide to the latest ...

Are brands failing their customers on sustainability?

Key actions for brands that want to scale sustainable engagement.

 Across five hard-hitting chapters it ...

Media Reactions 2023: Braving The Battleground

Campaigns are seven times more impactful among a receptive audience. Discover the top-ranking media brands ...

Get fast and valuable insights to build your brand

Strong brands, brands with powerful connections leverage their equity to create value ...

How to measure, predict and optimize marketing levers including indirect effects?

Kantar’s always-on Unified Marketing Measurement and Optimisation (UMMO) platform and ...

A comprehensive guide to growth through meaningfully different innovation.

This guide demystifies innovation to equip you with everything you need to ...

Transform your CX

The most valuable brands shake things up and lead the way. Their experience stands out.

To help more brands ...

A Learn-Test-Learn Kantar approach

Discover 4 unique booklets to boost your innovation process.

Step 1: Meaningful & Different Innovation and the Obssession ...

Supercharge your technology innovation with agile consumer insight

Innovation in the technology sector can be particularly challenging, and for many tech ...

Sustainability Sector Index 2023 -  Build a winning sustainability strategy

The world is at an inflection point. To be truly future-proof, ...

How to leverage emotion in the music of your sonic branding?

Music that resonates with the target audience and reflects your ...

How to help consumers reduce their waste footprint

Waste is a big issue because the world is in danger of being ...

Seeing the forest through the trees.

What trends have we observed this year and what does 2024 have in store?

Informed by our data and insights, this ...

The next horizon in predicting concept performance at scale

Dance to the rhythm of brand differentiation

Actionable tips to help marketers protect their margins!

In this bold, thought-provoking and evidence-based guide, we provide solutions to the day-to-day ...

Welcome to Kantar's creative effectiveness awards

The advertising world is restless, fast-moving, and ever-evolving. This presents challenges for marketers and their ...

How consumers around the world today are buying FMCG brands

There is a decision point in every FMCG purchase; a point ...

Harness the power of emotion in digital advertising.

Our Link ad testing database shows that digital ads that evoke strong emotions ...

BrandZ Top 30 Strongest Belgium Brands

The Kantar BrandZ Belgium study includes the opinions of over 7200 Belgian consumers. The ability ...